Master Effective Minimal Viable Products (MVPs)

Melissa Perri · Wednesday, November 2 · 8:30am – 5:30pm · in Pacific G–H

The MVP is one our most important tools, yet so many people mistake it for an excuse to ship a crappy design faster. Deliver project-forming insights from day one by effectively mastering the creation of direction-changing MVPs.

Learn more about your customers, waste less development time, and deliver delightful solutions faster. Evaluate your product ideas when you set up robust experiments.

Cultivating a shared understanding of the user and the business across all teams. Prioritize the most important product opportunities and features.

Melissa has emerged as a leader in the product management world, delivering the importance of integrating user experience thinking from the beginning of the process.

The Day’s Agenda


The what, how, and why of MVPs

  • Review the benefits of an MVP for delivering great products with examples and case studies.
  • Avoid the biases, such as anchoring and loss aversion, that lead to flawed product decisions.
  • Integrate the MVP process: outline business goals, identify problems, set up experiments, and manage the MVP.

Identify the biggest problems to tackle

  • Choose actionable and measurable AARRR criteria to define success for your business.
  • Focus on the customer problems with the Jobs-to-be-Done framework.
  • Interview users to identify, prioritize, and graph the right opportunities to tackle.


Setting up experiments to test product-solution and product-market fit

  • Craft your experiments with the right questions to test your hypotheses.
  • Run an inexpensive and robust experiment to maximize what you learn.
  • Get hands-on practice creating an experiment and writing hypotheses.

Integrate MVPs and experiments into your business

  • Use a product roadmap to communicate opportunities and set priorities.
  • Integrate MVPs into your Agile and Kanban approaches.
  • Present a compelling argument for MVPs with internal stakeholders and clients.

Adopt a Proven Framework for Generating Innovative Product Ideas

Identify the product your team should really be building

All too often, teams ship products and features that are broken or don’t solve customer needs. With the MVP process, you’re guaranteed to focus on the opportunities that matter.

Align your team with a common goal and a clear direction

With an MVP, you will rally product management, development, UX and marketing around a proven framework for generating innovative product ideas.

Run data-driven experiments to solve real problems

By generating and testing hypotheses, your team will avoid the pitfalls of common biases when deciding on product features and priorities.

You’ll see how to:

  • Take advantage of the Minimal Viable Product as a learning tool
  • Prioritize experiments over features to reduce development costs
  • Evaluate your MVP with testable hypotheses
  • Collect and iterate on feedback from customers
  • Integrate MVPs into your product roadmap
  • Align product experiments with your KPIs

Create a culture of experimentation

Prioritize different types of experiments to maximize learning and minimize effort

Identify the different stages of learning and optimize your experiments to answer your team’s most pressing questions.

Set your MVP Process up for success

Structure your team, run planning meetings, and effectively communicate your experiment findings to achieve buy-in for your product decisions.

Balance customer problems with business goals

Tackle the right business and user goals and understand how to measure success using the MVP framework and AARRR metrics.

Influence the product roadmap decisions with data-driven insights

See how to integrate Minimum Viable Products into your product roadmaps driven by hypotheses, not features

Get hands-on experience with the MVP Framework

In this interactive workshop, you will be working on a product team to improve the experience for users. During the day, you will practice writing hypotheses, prioritizing opportunities, and setting up experiments. At the end of the workshop, there will be plenty of time set aside for discussion and questions.

Melissa Perri

Photo of Melissa Perri

Here’s what Jared says about why he chose Melissa for UI21…

Lots of people can tell you what they think you should be doing differently. Few people know how to give you the tools and knowledge to get substantially better results. Melissa Perri is one of those people.

Melissa came on our radar recently as one of the emerging stars in the world of product management. What attracted our attention was her deeply passionate way of talking about the users and what they need—something that’s frequently missed when talking about the complexities of roadmap management and product-market fit. When we got to know her, we learned why: she started her career as a UX designer, having moved into product management as her employers realized the real talent she brought to the table.

Yet, she’s not only an excellent product manager. She’s also an excellent teacher, with the rare talent to translate difficult and complex ideas into easy-to-execute techniques that foment dramatic process improvements through entire organizations. You’ll be completely energized from spending the entire day with Melissa, learning the secrets of effective MVPs and how you’ll use them to deliver better products.

On Tuesday, Melissa will give a featured talk, Designing To Learn: Testing Your Minimum Viable Product.

↑ To the top of Melissa’s workshop description